8/18/2023 0 Comments Blue apron newsletterIt just underscores the fact that a meal kit delivery business is a tough one to make a profit in because, especially in an inflationary environment, the service is a high-cost luxury that can be readily canceled to save money.īeverly Carmichael's appointment to the board brings some strong restaurant experience to Blue Apron as she served in executive positions at Red Robin Gourmet Burgers and Cracker Barrel Old Country Store. The selection is varied and sounds tasty, but whether that's enough to keep customers subscribed remains to be seen.Īdding popular diet options along with other add-ons and collaborations have failed to keep subscribers returning in sufficient numbers. Blue Apron (NYSE:APRN) was a publicly traded company, but on October 18, 2017, it announced that it would go private. The addition of a breakfast menu might actually be a smart move for the meal kit maker as it says 35% of its customers have asked for such items. Blue Apron has vacillated between spending tens of millions of dollars to bring new customers in to accepting the fact that it's only going to be a small, niche food delivery stock, to once again believing it can grow its base.
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